SEO Certification Program

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Get Knowledge, Get Certified

SEO Tutorial Program offers a SEO Certification for those who not only want to learn SEO, but who also want the credentials to prove they are masters at this very specialized process.

SEO Certification is an industry’s way of developing competency standards and identifying the men and women who have mastered those standards as professionals. Today there are millions of certificate-holders worldwide, working in thousands of industries within a global certification infrastructure that includes training organizations, community colleges, universities, courseware developers and testing centers.

This online self-study SEO Certification Program will make it very easy for you to obtain your SEO Certification and enable you to begin charging top dollar as an SEO Specialist. This is a self-paced course so that you can take as long or short a time as you need to master this material.  Once you are confidence in your knowledge of the material, you will take a rigorous test to demonstrate your skill, ability, and mastery of search engine optimization.

Reasons for Certification

  • Regulates and controls the skill level of those performing search engine optimization
  • Offers a thorough system of SEO standards and processes through which participants become Certified SEO Specialists
  • Allows for strong, consistent, and valid statements about the skill sets and potential value the Certified SEO Specialist brings to the process of search engine optimization
  • Provides participants proof of program completion to offer business or individual clients who may be considering hiring them
  • Ensures the quality of the SEO specialist to the hiring party, who otherwise has no real way of determining the specialist's actual ability to perform
  • Increases employment and earnings opportunities for certified professionals

You Learned This Stuff...Why Not Get Certified?

In the IT industry, there is a gap between the number of people trained in particular skill areas and those who go on to become certified. The best estimate is that only one person out of every four actually goes on to take a certification exam after a self-study or classroom experience.

Certification is the independent means by which the professional demonstrates his or her mastery of industry and knowledge standards. Self-study, classroom work, academic credentials, and experience are each vitally important. None of these, however, can verify that the individual is able to successfully use the information he or she has learned to solve problems at an industry-accepted level of performance. The certified individual has demonstrated knowledge of a best practice. This separates the credentialed specialist from one who is not.

Granted, people generally do not like to take tests, particularly tests as challenging as certification exams. Common reasons given for ignoring or procrastinating exams include not enough time and too little funds. However, the fear of failure also is a big reason people are reluctant to take an exam.

Put these doubts, fears, and excuses to rest, now! You learned this stuff. Why not get certified? You will be so much more marketable with this professional designation that you truly cannot afford to put it off any longer.

Reasons Certification Must Not Be Ignored

In this information age, anyone who wants to succeed must create and sustain a Web presence. Your role as an SEO specialist is to help them do jus that. But there are a lot of people out there who have had some small success in terms of search engine rankings who now portray themselves as knowledgeable in the subject.

Don't you want to set yourself aside from those charlatans?

Additionally, we often hear the example of accountants, lawyers, teachers, pilots, nurses, and doctors having to earn credentials to practice their professions. Here is a different example that give you a better perspective: All things being equal, in terms of experience and education, who would you hire to work on the brakes of your car — someone with the appropriate certification or someone without? You'd definitely go with the certified pro every time, regardless of the additional cost. That cost would be more than worth it for the assurance of competence the mechanic's certification offered you.

How to Become a certified seo specialist™

  1. Complete the Self-Study SEO Certificate Program.
  2. Use the SEO Super Success Secrets™ multimedia package to practice search engine optimization for at least 30 days.
  3. Apply to become a Certified SEO Specialist™.
  4. Pass the Self-Study SEO Certificate exam.

 

After you are certified, you will receive the full benefits as a Certified SEO Specialist — and you can update your certification every two years by taking a biennial refresher course.

However, it is not enough to simply become a Certified SEO Specialist™. You must also stay up to date on the latest trends, tools, and techniques in the SEO industry. SEO Tutorial Program offers a refresher course that will enable you to keep your Certified Seo Specialist™ status current. This course is also a self-paced online class, and you must retest after completing it in order to maintain your certification. You must be a current Certified SEO Specialist™ in order to register for the refresher course. Each student will receive updated training materials and a login to take the Certified SEO Specialist Refresher Course™ exam.

Refresher Course Curriculum:

Learn updated and advanced SEO concepts; stay up-to-date on the latest news and techniques in the industry. Keep current on the latest changes with the major search engines and the algorithms and settings for each. Explore the new additions to the SEO Super Success Secrets package, and learn how to apply them to your work as a Certified SEO Specialist™. You will also receive the latest SEO tips, tools, and techniques being implemented throughout the industry, as well as new strategies being used at SEO Tutorial Program.

 

Subjects YOU WILL LEARN

  • Overview of search engine optimization (SEO).
     
  • How to effectively use text navigation menus.
     
  • How to effectively use link titles and anchor text.
     
  • How to create a search engine friendly site architecture.
     
  • How Web page file extensions impact search engine compatibility.
     
  • How to increase your site's link popularity.
     
  • How to optimize a frames-based site.
     
  • How to create a search engine friendly site map.
     
  • How to use META tags.
     
  • How to optimize dynamic and database-driven Web sites.
     
  • Pros & cons of using Flash to design a site.
     
  • Pros & cons of a graphic-heavy web site.
     
  • Overview of Google PageRank.
     
  • Creating, implementing, and utilizing a Pay Per Click campaign.
     
  • Best practices for automating links, article submissions, and e-mail campaigns.
     
  • How to measure the results and effectiveness of your SEO campaign.
     
  • How to set up and start your own SEO business.

 

PEOPLE Who Should Take This Course

  • Persons who have purchased our SEO Super Success Secrets course and want to expand their knowledge to a more advanced level.
     
  • Marketing executives whose responsibility it is to promote their companies' or clients' Web sites.
     
  • Webmasters who want to increase traffic to their Web sites via search engines.
     
  • Web designers who want to offer enhanced marketing services to their clients by helping them increase traffic to their sites via search engines.
     
  • Small business owners with a knowledge of HTML who want to learn how to promote their Web sites via search engines.
     
  • E-commerce site owners who want to increase their sites' visitor-to-buyer conversion ratios.
     
  • Search engine optimizers or search engine marketers who wan to improve their skills to enhance their prestige in the industry.
     
  • Students or graduates who want to learn search engine optimization in preparation for starting their own SEO businesses or applying for jobs in the SEO or Internet marketing industries.

 

What You Will Receive

  • Password access to the online classroom area
     
  • Downloadable Adobe PDF lessons
     
  • Password access to online quizzes and your final exam
     
  • SEO Tutorial Program certificate that identifies you as a Certified SEO Specialist to colleauges and  clients*
     
  • Permanent access to the SEO Tutorial Program, Student Resource Room, with access to extensive SEO and Web marketing resources, employment opportunities, and exclusive discounts for SEO Tutorial Program  students
     
  • Discounts toward future courses
     
  • Industry recognition of your SEO training and proficiency
     
  • A listing in the SEO Tutorial Program directory of certified specialists, with a direct link to your Web site.

*for successful graduates only

 

syllAbus for This Course

Lesson 1 — Overview of SEO

Lesson 2 — Site Design & Architecture

Lesson 3 — Creating Keyword-Rich Content

Lesson 4 — The Essence of Linking

Lesson 5 — Articles & Blogs Are Essential

Lesson 6 — Frames & Tables

Lesson 7 — Submit, Submit, Submit

Lesson 8 — Pay for Performance

Lesson 9 — How to Use Automation to Save Time, Energy, & Money

Lesson 10 — Measuring the Return on Your SEO Investment

Bonus Lesson! — How to Start Your Own SEO Business

 
With the ever increasing demand for highly optimized Web sites, the role of the SEO professional is quickly becoming essential to the success of any Internet marketing campaign. Certified SEO professionals are among the best-paid and most sought after professionals today. Sign up now to become a Certified SEO Specialist so that you can break into the business and command top dollar as a professional.

Our self-study program is available for IMMEDIATE access and has no set time-frame for completion.

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